{"id":21496,"date":"2024-12-11T11:51:27","date_gmt":"2024-12-11T19:51:27","guid":{"rendered":"https:\/\/trc-parus.ru\/?p=21496"},"modified":"2024-12-11T11:51:28","modified_gmt":"2024-12-11T19:51:28","slug":"alternative-payment-methods","status":"publish","type":"post","link":"https:\/\/trc-parus.ru\/blog\/alternative-payment-methods\/","title":{"rendered":"Alternative Payment Methods"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21496\" class=\"elementor elementor-21496\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8a290 e-flex e-con-boxed e-con e-parent\" data-id=\"6e8a290\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93c62a3 elementor-widget elementor-widget-text-editor\" data-id=\"93c62a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alternative Payment Methods (APMs) have become a big part of today\u2019s evolving fintech landscape, as consumers seek faster, more convenient, and secure ways to pay.\u00a0<\/p><p>As digital transformation continues, new payment methods have grown beyond traditional credit and debit cards, reshaping the way businesses accept payments and how customers choose to make them.\u00a0<\/p><p>This guide provides an overview of popular Alternative Payment Methods, their impact, and why they\u2019re becoming critical for businesses worldwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761dacb elementor-widget elementor-widget-heading\" data-id=\"761dacb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Are Alternative Payment Methods?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-206acbd elementor-widget elementor-widget-text-editor\" data-id=\"206acbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>APMs refer to any payment methods outside traditional credit or debit cards. These methods leverage digital wallets, mobile payments, bank transfers, and other innovative technologies to deliver more flexible options for consumers. APMs are particularly valuable in e-commerce and global transactions, where customers have diverse preferences and local payment habits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d5132 elementor-widget elementor-widget-heading\" data-id=\"c2d5132\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Statistics on Alternative Payment Methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a96ac elementor-widget elementor-widget-text-editor\" data-id=\"85a96ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Global Growth<\/strong>: APMs accounted for 58% of global e-commerce transactions in 2023, and they\u2019re expected to exceed 70% by 2027.<\/li><li><strong>Digital Wallet Dominance<\/strong>: Digital wallets, led by PayPal, Alipay, and Apple Pay, have become the most popular APM worldwide, making up over 40% of e-commerce payments globally.<\/li><li><strong>Region-Specific Preferences<\/strong>: In Europe, 36% of online purchases are made through bank transfers, while Asia sees a dominance of digital wallets at 70% of transactions.<\/li><li><strong>Cryptocurrency and BNPL<\/strong>: Cryptocurrency use in payments is projected to grow to $250 billion by 2030. Buy Now, Pay Later (BNPL) services also surged, with a 400% increase in usage since 2018.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b9f50 elementor-widget elementor-widget-heading\" data-id=\"c0b9f50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top Types of Alternative Payment Methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-080a5bf elementor-widget elementor-widget-text-editor\" data-id=\"080a5bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><p><strong>Digital Wallets<\/strong><\/p><ul><li><strong>What It Is<\/strong>: Digital wallets store payment information, enabling easy purchases with a smartphone or computer.<\/li><li><strong>Popular Examples<\/strong>: PayPal, Apple Pay, Google Pay, Alipay, WeChat Pay.<\/li><li><strong>Why It Matters<\/strong>: Digital wallets eliminate the need for physical cards, simplify transactions, and enhance security. In the U.S., 40% of e-commerce payments are completed using digital wallets, and that number is growing.<\/li><\/ul><\/li><li><p><strong>Bank Transfers<\/strong><\/p><ul><li><strong>What It Is<\/strong>: Customers authorize direct transfers from their bank account to the merchant.<\/li><li><strong>Popular Examples<\/strong>: SEPA in Europe, <a href=\"https:\/\/trc-parus.ru\/blog\/bank-transfers-ach-eft-compared-to-wire-transfers\/\">ACH<\/a> in the U.S., iDEAL in the Netherlands.<\/li><li><strong>Why It Matters<\/strong>: Especially popular in Europe, bank transfers offer lower transaction fees and a higher level of trust for customers. 15% of European online transactions occur via bank transfer.<\/li><\/ul><\/li><li><p><strong>Buy Now, Pay Later (BNPL)<\/strong><\/p><ul><li><strong>What It Is<\/strong>: Allows consumers to make purchases and pay in installments, often interest-free.<\/li><li><strong>Popular Examples<\/strong>: Afterpay, Klarna, Affirm.<\/li><li><strong>Why It Matters<\/strong>: <a href=\"https:\/\/trc-parus.ru\/blog\/a-merchant-guide-for-buy-now-pay-later-bnpl-payments\/\">BNPL<\/a> appeals to younger shoppers looking for flexibility, accounting for 20% of e-commerce spending among Millennials and Gen Z. By 2026, BNPL is expected to grow by 15% annually.<\/li><\/ul><\/li><li><p><strong>Cryptocurrencies<\/strong><\/p><ul><li><strong>What It Is<\/strong>: Digital or virtual currencies that use cryptography for security, enabling decentralized transactions.<\/li><li><strong>Popular Examples<\/strong>: Bitcoin, Ethereum, USDC (stablecoins).<\/li><li><strong>Why It Matters<\/strong>: <a href=\"https:\/\/trc-parus.ru\/blog\/a-merchant-guide-for-cryptocurrency-payments\/\">Cryptocurrency payments<\/a> offer transparency and low fees, especially for cross-border payments. Though adoption remains niche, over 30% of crypto holders in the U.S. have used it for purchases.<\/li><\/ul><\/li><li><p><strong>Direct Carrier Billing<\/strong><\/p><ul><li><strong>What It Is<\/strong>: Charges purchases directly to a customer\u2019s mobile phone bill.<\/li><li><strong>Popular Examples<\/strong>: Fortumo, Boku.<\/li><li><strong>Why It Matters<\/strong>: Ideal for low-cost digital services, direct carrier billing is popular in emerging markets where banking access is limited.<\/li><\/ul><\/li><li><p><strong>QR Code Payments<\/strong><\/p><ul><li><strong>What It Is<\/strong>: Users scan a QR code to complete transactions through a linked digital wallet.<\/li><li><strong>Popular Examples<\/strong>: QR codes in WeChat Pay, AliPay.<\/li><li><strong>Why It Matters<\/strong>: Simple and widely adopted in Asia, QR code payments accounted for <strong>90% of China\u2019s digital payments<\/strong> in 2023, facilitating fast, in-person transactions.<\/li><\/ul><\/li><li><p><strong>Prepaid Cards and Vouchers<\/strong><\/p><ul><li><strong>What It Is<\/strong>: Users load funds onto prepaid cards or use vouchers to make purchases.<\/li><li><strong>Popular Examples<\/strong>: Paysafecard, Neosurf.<\/li><li><strong>Why It Matters<\/strong>: Popular in gaming and online entertainment, prepaid cards provide privacy and budget control, making them a secure option for online payments.<\/li><\/ul><\/li><li><p><strong>Biometric Payments<\/strong><\/p><ul><li><strong>What It Is<\/strong>: Payments confirmed through fingerprint, facial recognition, or iris scanning technology.<\/li><li><strong>Popular Examples<\/strong>: Apple Face ID, Samsung Iris Scanner.<\/li><li><strong>Why It Matters<\/strong>: <a href=\"https:\/\/trc-parus.ru\/blog\/biometrics-and-payments\/\">Biometric payments<\/a> add a layer of security, and as of 2024, 60% of consumers are comfortable using biometrics for purchases.<\/li><\/ul><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e97e6 elementor-widget elementor-widget-heading\" data-id=\"49e97e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Alternative Payment Methods Matter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a1bd4 elementor-widget elementor-widget-text-editor\" data-id=\"e3a1bd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With consumers increasingly expecting choices at checkout, adopting APMs can boost sales and reduce cart abandonment. Here\u2019s why APMs are becoming essential for businesses:<\/p><ul><li><strong>Higher Conversion Rates<\/strong>: Studies show that offering APMs can reduce cart abandonment by up to 40%, as customers are more likely to complete purchases when they find their preferred payment method.<\/li><li><strong>Expanding Global Reach<\/strong>: Different regions have different payment preferences, and by accommodating APMs, businesses can access markets they may otherwise miss. For instance, 64% of Southeast Asian consumers prefer e-wallets over credit cards.<\/li><li><strong>Enhanced Security<\/strong>: Many APMs offer built-in security, such as two-factor authentication or biometric verification, providing customers with confidence in the safety of their transactions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb50c6a elementor-widget elementor-widget-heading\" data-id=\"fb50c6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Future of Alternative Payment Methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb332fe elementor-widget elementor-widget-text-editor\" data-id=\"eb332fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alternative payments are expected to grow significantly as technology advances and global connectivity improves. The trend toward mobile-first solutions, AI-driven personalization, and a cashless society is driving innovation. As younger, tech-savvy generations prioritize convenience and security, the demand for APMs will continue to reshape payment landscapes worldwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f75b5fc elementor-widget elementor-widget-heading\" data-id=\"f75b5fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways for Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d3fb1 elementor-widget elementor-widget-text-editor\" data-id=\"90d3fb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"5d949f9e-e1a5-4098-9eb3-95efed72a938\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><p>For businesses considering APMs, here are some strategic points to keep in mind:<\/p><ol><li><strong>Understand Your Market<\/strong>: Research which APMs are popular in your target regions. Digital wallets might be essential for U.S. consumers, while direct bank transfers are preferred in Europe.<\/li><li><strong>Invest in Security<\/strong>: As more payment options come into play, prioritizing security in every transaction will help build trust with customers.<\/li><li><strong>Embrace Mobile-Friendly Options<\/strong>: With mobile commerce projected to make up 73% of all e-commerce sales by 2024, optimizing for mobile payments is crucial.<\/li><\/ol><p>By offering a range of APMs, businesses can enhance customer satisfaction, drive conversion rates, and expand globally. In a world where convenience, security, and speed are non-negotiable, APMs are not just alternatives but essential tools for success in the modern market.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alternative Payment Methods (APMs) have become a big part of today\u2019s evolving fintech landscape, as consumers seek faster, more convenient, and secure ways to pay.\u00a0 As digital transformation continues, new payment methods have grown beyond traditional credit and debit cards, reshaping the way businesses accept payments and how customers choose to make them.\u00a0 This guide [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":28173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-21496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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