{"id":26430,"date":"2024-06-28T15:18:41","date_gmt":"2024-06-28T23:18:41","guid":{"rendered":"https:\/\/trc-parus.ru\/?p=26430"},"modified":"2024-06-28T15:18:42","modified_gmt":"2024-06-28T23:18:42","slug":"what-is-embedded-payments","status":"publish","type":"post","link":"https:\/\/trc-parus.ru\/blog\/what-is-embedded-payments\/","title":{"rendered":"What is Embedded Payments?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26430\" class=\"elementor elementor-26430\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2303a20 e-flex e-con-boxed e-con e-parent\" data-id=\"2303a20\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ad84e elementor-widget elementor-widget-text-editor\" data-id=\"a5ad84e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Embedded payments is about integrating payment processing capabilities directly into software applications, websites, and services to provide a seamless and customizable user experience.\u00a0<\/p><p>As a comparison, the opposite of embedded payments would be a user experience where a user is redirected to a completely different app or website to conduct a payment.\u00a0<\/p><p>This article explores the concept of embedded payments, their applications, benefits, and their role within the broader context of embedded finance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d41b8 elementor-widget elementor-widget-heading\" data-id=\"c6d41b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The Definition of Embedded Payments<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32e56b elementor-widget elementor-widget-text-editor\" data-id=\"f32e56b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Embedded payments refer to the integration of payment processing capabilities directly into a digital interface without the need to redirect users to an external <a href=\"https:\/\/trc-parus.ru\/blog\/what-is-a-payment-gateway\/\">payment gateway<\/a>.\u00a0<\/p><p>This integration allows businesses to create a more cohesive and streamlined experience, maintaining the user within the same environment throughout the transaction process. The goal is to eliminate friction points, thereby increasing conversion rates and improving customer satisfaction.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bf443 elementor-widget elementor-widget-heading\" data-id=\"f5bf443\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Spectrum of Payment Integration<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5223f10 elementor-widget elementor-widget-text-editor\" data-id=\"5223f10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To understand the significance of embedded payments, it is helpful to view them on a spectrum of payment integration methods. On one end of the spectrum are <a href=\"https:\/\/trc-parus.ru\/products\/hosted-payment-page\/\">hosted payment pages<\/a>, where users are redirected to an external site to complete their transactions. This method, while secure, can be disruptive and may lead to higher abandonment rates.\u00a0<\/p><p>On the opposite end of the spectrum are embedded payments, where transactions are processed within the original interface, providing a seamless experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413ab7a elementor-widget elementor-widget-heading\" data-id=\"413ab7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of Embedded Payments<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a715266 elementor-widget elementor-widget-text-editor\" data-id=\"a715266\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here are some examples of embedded payments that showcase how seamlessly transactions can be integrated into various platforms and experiences:<\/p><ol><li><p><strong>Ride-Sharing Apps (e.g., Uber, Lyft)<\/strong>:\u00a0<span style=\"background-color: transparent; font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">Users can pay for rides directly through the app using stored payment methods, without needing to exit the app or handle cash. Payments are processed automatically after each ride, integrating seamlessly into the user experience.<\/span><\/p><\/li><li><p><strong>E-commerce Platforms (e.g., Amazon, Shopify)<\/strong>:\u00a0<span style=\"background-color: transparent; font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">These platforms often offer embedded payment solutions where customers can securely store payment details. During checkout, users can complete purchases with minimal friction, as payment processing is integrated within the platform.<\/span><\/p><\/li><li><p><strong>Subscription Services (e.g., Netflix, Spotify)<\/strong>:\u00a0<span style=\"background-color: transparent; font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">Subscription-based businesses leverage embedded payments to automate recurring transactions. Users&#8217; payment methods are securely stored, and charges for subscription renewals are processed seamlessly without requiring manual intervention.<\/span><\/p><\/li><li><p><strong>In-App Purchases (e.g., Mobile Games)<\/strong>:\u00a0<span style=\"background-color: transparent; font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">Many mobile games integrate payment systems directly within the app. Players can make purchases for virtual goods, upgrades, or subscriptions without leaving the game environment, enhancing user convenience and engagement.<\/span><\/p><\/li><li><p><strong>IoT Devices (e.g., Smart Home Devices)<\/strong>:\u00a0<span style=\"background-color: transparent; font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">IoT devices often facilitate embedded payments for services like energy usage, maintenance subscriptions, or additional features. Users can manage payments directly through device interfaces or associated apps, ensuring continuous service without interruptions.<\/span><\/p><\/li><li><p><strong>Hospitality and Travel Booking Platforms (e.g., Airbnb, Booking.com)<\/strong>:\u00a0<span style=\"background-color: transparent; font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">These platforms enable users to book accommodations or travel services and make payments seamlessly. Transactions are processed within the platform, integrating with booking and reservation systems to provide a unified user experience.<\/span><\/p><\/li><li><p><strong>Food Delivery Apps (e.g., DoorDash, Uber Eats)<\/strong>:\u00a0<span style=\"background-color: transparent; font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">Food delivery apps incorporate embedded payment systems for ordering and paying for meals. Users select dishes, add them to the cart, and complete payments within the app, streamlining the ordering and delivery process.<\/span><\/p><\/li><\/ol><p>These examples illustrate how embedded payments enhance user convenience, streamline transactions, and integrate seamlessly into various digital platforms and services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a4184 elementor-widget elementor-widget-heading\" data-id=\"02a4184\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adoption in B2B Platforms<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb61d9 elementor-widget elementor-widget-text-editor\" data-id=\"bdb61d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The adoption of embedded payments is not limited to consumer-facing applications. <a href=\"https:\/\/trc-parus.ru\/blog\/b2b-payment-processing\/\">Business-to-business (B2B) platforms<\/a> are increasingly integrating these capabilities to add value to their offerings.\u00a0<\/p><p>For example, a company selling gym membership management software can enhance its product by allowing gyms to charge their members directly through the software. Similarly, dental practice management software can integrate payment processing to handle patient billing and payments seamlessly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c07a0b elementor-widget elementor-widget-heading\" data-id=\"6c07a0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Embedded Payments within Embedded Finance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346e509 elementor-widget elementor-widget-text-editor\" data-id=\"346e509\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Embedded finance refers to the integration of financial services into non-financial platforms and services, creating a seamless and unified user experience. This integration goes beyond traditional banking and payment processes by embedding financial functionalities directly into digital ecosystems.\u00a0<\/p><p>Embedded finance transforms how financial services are accessed and utilized by embedding them into everyday consumer activities and business operations. This integration leverages technology to provide financial solutions where and when they are needed, without requiring users to interact with separate financial institutions or platforms. Embedded finance includes banking services, payments, lending, insurance, investments, underwriting, credit checks, among others.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-024fc9e elementor-widget elementor-widget-heading\" data-id=\"024fc9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Embedded Payments with TRC-Parus<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de11c46 elementor-widget elementor-widget-text-editor\" data-id=\"de11c46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tBusinesses looking to leverage the benefits of embedded payments can partner with TRC-Parus. With extensive experience working with software companies, TRC-Parus offers tailored solutions to integrate payment processing capabilities seamlessly into their clients&#8217; platforms. By doing so, businesses can enhance their offerings, improve user experience, and drive growth.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c62e21 elementor-widget elementor-widget-spacer\" data-id=\"5c62e21\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 25-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44411cc e-flex e-con-boxed e-con e-parent\" data-id=\"44411cc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ba02b8 e-con-full e-flex e-con e-child\" data-id=\"0ba02b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9c25e elementor-widget elementor-widget-heading\" data-id=\"bc9c25e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get embedded payments with <span style=\"color:#16D3F5\">TRC-Parus <span><\/span><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd70221 elementor-widget elementor-widget-text-editor\" data-id=\"bd70221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Lowest-cost processing in the industry<\/li>\n<li>Fund transfers in less than one day<\/li>\n<li>A full set of payment products to accept payment anytime, anywhere<\/li>\n<li>World-class customer service<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cd2cb3 e-con-full e-flex e-con e-child\" data-id=\"9cd2cb3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c6ed4 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"82c6ed4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/trc-parus.ru\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Embedded payments is about integrating payment processing capabilities directly into software applications, websites, and services to provide a seamless and customizable user experience.\u00a0 As a comparison, the opposite of embedded payments would be a user experience where a user is redirected to a completely different app or website to conduct a payment.\u00a0 This article explores [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":26517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-26430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-payments-work"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Embedded Payments?<\/title>\n<meta name=\"description\" content=\"Embedded payments is a part of the embedded finance shift where payment processing can be seamlessly integrated into apps and services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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