{"id":4077,"date":"2020-10-04T16:56:46","date_gmt":"2020-10-04T16:56:46","guid":{"rendered":"https:\/\/trc-parus.ru\/?p=4077"},"modified":"2020-10-20T04:53:24","modified_gmt":"2020-10-20T04:53:24","slug":"teaser-rates-in-costco-credit-card-processing","status":"publish","type":"post","link":"https:\/\/trc-parus.ru\/blog\/teaser-rates-in-costco-credit-card-processing\/","title":{"rendered":"Teaser rates in Costco credit card processing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4077\" class=\"elementor elementor-4077\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abfc942 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abfc942\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed485d2\" data-id=\"ed485d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0455115 elementor-widget elementor-widget-text-editor\" data-id=\"0455115\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Teaser rates are a part of marketing. Quite often they are used to acquire new customers by having a discount. For example, &#8220;join now and get 25% off for six months.&#8221; That&#8217;s a great benefit. However, sometimes those advertised teaser rates can be misleading. You will see this in many industries and certainly payment processing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a6a6ee elementor-widget elementor-widget-heading\" data-id=\"2a6a6ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How teaser rates are used in payment processing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62587fd elementor-widget elementor-widget-text-editor\" data-id=\"62587fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you see payment processing advertising, you should pay close attention to the rates you see. You&#8217;ll see numbers like 1.41%. They sound great, especially if you&#8217;re with a higher priced payment processor like Square or PayPal where you&#8217;re paying 2.9% to 3.4% plus large transaction fees.<\/p>\n<p>Unfortunately, 1.41% is misleading. Merchants will not have an overall average of 1.41%. You&#8217;ll only get that rate if a consumer uses a specific type of credit card and you take the payment over a specific credit card machine. It&#8217;s likely that only 20% of your transactions will get that rate.&nbsp;<\/p>\n<p>Some payment processors use numbers such as 1.41% to get you to sign up. When you see these low rates, the payment processor is likely using a pricing method called tiered pricing that includes a <a href=\"https:\/\/trc-parus.ru\/blog\/its-time-to-get-rid-of-merchant-discount-rate-in-payments\/\">merchant discount rate (MDR)<\/a>. Tiered pricing is one of the most complex and misleading pricing methods. In the end, merchants on tiered pricing may have the highest pricing of all merchants. Even worse, it&#8217;s possible that you&#8217;ll have cancellation fees once realize your rates are too high.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bacbdb7 elementor-widget elementor-widget-heading\" data-id=\"bacbdb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Costco credit card processing teaser rates<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d71bf4 elementor-widget elementor-widget-text-editor\" data-id=\"9d71bf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Costco is a fantastic store. They serve millions of people with well-priced products and services. One thing they also offer is <a href=\"https:\/\/www.costco.com\/merchant-account.html\" target=\"_blank\" rel=\"noopener\">Costco credit card processing<\/a>. However, Costco outsources this credit card processing to another company.\u00a0<\/p><p>The posted credit card processing rates from Costco are a prime example of teaser rates. They are not totally wrong, but they are definitely very misleading. You&#8217;ll see on their website that there are rates such as 1.22%. This is below the actual cost of most credit card transactions. If they charged this rate for all payment processing, they would be losing money. As a merchant, you will only get this rate when a customer uses a certain credit card and you run the card on a certain credit card machine.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebdc09 elementor-widget elementor-widget-image\" data-id=\"4ebdc09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.costcopaymentprocessing.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-03-at-12.53.56-PM-768x325.png\" class=\"attachment-medium_large size-medium_large wp-image-4111\" alt=\"Costco credit card processing fees\" srcset=\"https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-03-at-12.53.56-PM-768x325.png 768w, https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-03-at-12.53.56-PM-300x127.png 300w, https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-03-at-12.53.56-PM-1024x434.png 1024w, https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-03-at-12.53.56-PM-1536x651.png 1536w, https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-03-at-12.53.56-PM-2048x868.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Costco published pricing on their website<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b521605 elementor-widget elementor-widget-text-editor\" data-id=\"b521605\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the end, merchants will not pay an overall effective payment processing rate of 1.22%. For a store such as Costco that is supposed to be merchant friendly, this type of teaser pricing is not good for merchants because it&#8217;s not clear. We love Costco, but this is very misleading for merchants \ud83d\ude41<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-437cb60 elementor-widget elementor-widget-heading\" data-id=\"437cb60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Find out the effective payment processing rate you'll end up paying<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6beb9dc elementor-widget elementor-widget-text-editor\" data-id=\"6beb9dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The key is to ask the payment processor what your effective rate will be. Ask if they ever increase rates. Ask if there is a cancellation fee. And run through an example: ask what the rate will be for an RBC Avion Infinite Visa on your credit card machine (or with online payments if that&#8217;s how you run your business).&nbsp;<\/p>\n<p>To get the most transparent pricing, go with <a href=\"https:\/\/trc-parus.ru\/blog\/interchange-plus-pricing-for-merchant-accounts\/\">interchange plus<\/a> pricing, flat-fee pricing, or get&nbsp;<a href=\"https:\/\/trc-parus.ru\/pricing\/membership\/\">membership pricing<\/a>.&nbsp;<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">What really matters, in the end, is your<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">&nbsp;<\/span><a style=\"font-family: var( --e-global-typography-text-font-family ); font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem; background-color: #ffffff;\" href=\"https:\/\/trc-parus.ru\/blog\/what-is-the-effective-rate-in-payment-processing\/\">effective rate<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">&nbsp;for payment processing. The effective rate is the total amount you pay in fees compared to the amount you run through credit cards. You effective rate will not be 1.22% unfortunately, but we&#8217;re working to get you there.&nbsp;<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); font-size: 1rem; font-weight: var( --e-global-typography-text-font-weight );\">TRC-Parus has never come head-to-head with another payment processor and been beat on pricing. Our mission is to drive down the cost of payment processing with world-class service. Period.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Teaser rates are a part of marketing. Quite often they are used to acquire new customers by having a discount. For example, &#8220;join now and get 25% off for six months.&#8221; That&#8217;s a great benefit. However, sometimes those advertised teaser rates can be misleading. You will see this in many industries and certainly payment processing. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[30],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Teaser rates in Costco credit card processing - Credit Card Processing and Merchant Account<\/title>\n<meta name=\"description\" content=\"Costco credit card processing overview and how teaser rates are used by some payment processors. 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