{"id":5097,"date":"2020-11-29T22:00:07","date_gmt":"2020-11-29T22:00:07","guid":{"rendered":"https:\/\/trc-parus.ru\/?p=5097"},"modified":"2020-11-29T22:02:31","modified_gmt":"2020-11-29T22:02:31","slug":"what-is-emv-in-payment-processing","status":"publish","type":"post","link":"https:\/\/trc-parus.ru\/blog\/what-is-emv-in-payment-processing\/","title":{"rendered":"What is EMV in Payment Processing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5097\" class=\"elementor elementor-5097\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c826b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c826b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e83bd78\" data-id=\"e83bd78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ff428 elementor-widget elementor-widget-text-editor\" data-id=\"25ff428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">EMV is a secure payment technology standard that is used worldwide.\u00a0<\/span><a href=\"https:\/\/www.emvco.com\/\" target=\"_blank\" rel=\"noopener\">EMV<\/a> is managed by a handful of credit card networks: Visa, American Express, Discover, JCB, Mastercard, and China UnionPay. EMV stands for Europay, MasterCard, and Visa, who were the original founders in 1994.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1df205 elementor-widget elementor-widget-heading\" data-id=\"d1df205\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How can I do EMV transactions?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87470b3 elementor-widget elementor-widget-text-editor\" data-id=\"87470b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">EMV transactions are commonly thought of as transactions that use a chip credit card. Credit cards with chips support chip-and-pin transactions.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Chip credit cards are processed differently than magnetic-stripe cards. They are inserted into the credit card terminal instead of swiped. In addition, after the card is inserted, the consumer enters a PIN, making the transaction more secure.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e13804 elementor-widget elementor-widget-image\" data-id=\"3e13804\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/11\/emv-chip-credit-card-Clearly-Payments-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5122\" alt=\"EMV credit card with a chip for chip-and-pin transactions\" srcset=\"https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/11\/emv-chip-credit-card-Clearly-Payments-768x513.jpg 768w, https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/11\/emv-chip-credit-card-Clearly-Payments-300x200.jpg 300w, https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/11\/emv-chip-credit-card-Clearly-Payments-1024x684.jpg 1024w, https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/11\/emv-chip-credit-card-Clearly-Payments.jpg 1068w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51342e1 elementor-widget elementor-widget-text-editor\" data-id=\"51342e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">The types of transactions that are EMV include chip-and-pin transactions, chip-and-signature transactions (common in USA), and contactless transactions (tapping your mobile device or credit card).<\/span><\/p><p>To accept EMV compliant transactions at your business, you\u2019ll need an EMV-enabled credit card terminal. Luckily, most modern credit card terminals are EMV-enabled.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc5996 elementor-widget elementor-widget-heading\" data-id=\"2dc5996\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How much do EMV terminals cost?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3125734 elementor-widget elementor-widget-text-editor\" data-id=\"3125734\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There is a wide range of prices for terminals. Depending on the payment processor you choose, they may mark up the terminal, increasing the price. At TRC-Parus, the terminals can be rented for less than $20 per month. We focus on the <a href=\"https:\/\/trc-parus.ru\/blog\/best-credit-card-machines-for-business\/\">best credit card machines<\/a> at the lowest price. Generally, credit card terminals with extra features like wireless and contactless are a little more.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a093cd elementor-widget elementor-widget-image\" data-id=\"6a093cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/11\/EMV-Contactless-Payment-Clearly-Payments-1024x597.jpg\" class=\"attachment-large size-large wp-image-5141\" alt=\"EMV Contactless Payments with TRC-Parus Credit Card Processing\" srcset=\"https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/11\/EMV-Contactless-Payment-Clearly-Payments-1024x597.jpg 1024w, https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/11\/EMV-Contactless-Payment-Clearly-Payments-300x175.jpg 300w, https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/11\/EMV-Contactless-Payment-Clearly-Payments-768x448.jpg 768w, https:\/\/trc-parus.ru\/wp-content\/uploads\/2020\/11\/EMV-Contactless-Payment-Clearly-Payments.jpg 1423w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a501d94 elementor-widget elementor-widget-heading\" data-id=\"a501d94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are EMV transaction rates cheaper?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0e760 elementor-widget elementor-widget-text-editor\" data-id=\"cc0e760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yes, EMV transactions are cheaper. EMV transactions are always card-present transactions. This means the credit card is physically present at the point-of-sale. There is generally less risk with card-present transactions than card-not-present. Therefore, the <a href=\"https:\/\/trc-parus.ru\/interchange-rates-in-canada\/\">interchange rates<\/a> are lower, making them cheaper for the merchant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42575c7 elementor-widget elementor-widget-heading\" data-id=\"42575c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Does EMV really help with security?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e00b9 elementor-widget elementor-widget-text-editor\" data-id=\"67e00b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yes, EMV definitely makes transactions more secure. Credit card chips have been proven to help reduce fraud. The United Kingdom, which has a lot of history with EMV, has seen a 70% drop in fraudulent credit card transactions since deploying chip credit cards, according to Barclays. Similarly, in Canada, a research firm called Aite Group reports that losses from fraud, lost, and stolen cards dropped by more than 50% with EMV.<\/p><p>EMV transactions use a technology called point-to-point encryption. This means that hackers won&#8217;t be able to use any illegally obtained data since it&#8217;s rendered useless after each individual\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">point-of-sale\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">transaction.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a570ebe elementor-widget elementor-widget-heading\" data-id=\"a570ebe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is there EMV for online payments?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beeb08e elementor-widget elementor-widget-text-editor\" data-id=\"beeb08e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Online payments is growing, however EMV is not common with online payments yet. As technology advances, we will see new online security options. In general, online transactions are not categorized as EMV-enabled. This is why we see that interchange rates are higher for online payments and eCommerce.<\/p>\n<p>TRC-Parus has a <a href=\"https:\/\/trc-parus.ru\/solutions\/ecommerce\/\">payment gateway<\/a> with high security, PCI compliance, and automatic fraud detection that maximizes the security of online payments.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ebae7 elementor-widget elementor-widget-heading\" data-id=\"78ebae7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is EMV required by law?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70c8d6 elementor-widget elementor-widget-text-editor\" data-id=\"f70c8d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There is no actual law that requires businesses to be EMV compliant. It\u2019s up to each individual business to decide whether to use EMV technology. However, there is a financial benefit to using EMV. If there is a fraudulent transaction and the business uses EMV technology, the liability for the loss is much less likely to fall on the merchant. If at all possible, it&#8217;s recommended to use EMV-enabled transactions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EMV is a secure payment technology standard that is used worldwide.\u00a0EMV is managed by a handful of credit card networks: Visa, American Express, Discover, JCB, Mastercard, and China UnionPay. EMV stands for Europay, MasterCard, and Visa, who were the original founders in 1994.\u00a0 How can I do EMV transactions? EMV transactions are commonly thought of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is EMV in Payment Processing? - TRC-Parus<\/title>\n<meta name=\"description\" content=\"EVM is an important part of payment processing. It helps reduce cost and increase security. 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