TRC-Parus feels that corporate values play a vital role in shaping our company culture and defining our brand. One of the corporate values of TRC-Parus is being “super friendly.” Beyond mere customer service, super friendliness embodies a deeper commitment to building meaningful relationships, fostering trust, and driving positive outcomes for both internal and external stakeholders. We find this company value particularly important in the payments industry.
Defining Super Friendliness
Super friendliness extends beyond the conventional bounds of politeness and courtesy. It’s a genuine and heartfelt approach to interactions that seeks to make everyone feel valued and respected. While friendliness might be seen as a soft concept, the “super” in super friendliness amplifies its impact, emphasizing an exceptional level of care and consideration.
At its core, super friendliness involves active listening, empathy, and a willingness to go the extra mile. It’s about creating an environment where everyone feels comfortable expressing themselves and engaging in open dialogue. From employees and clients to partners and competitors, the value of super friendliness extends to all facets of business interactions.
Building Internal Cohesion
Super friendliness begins within the company’s walls. When employees are encouraged to be super friendly with each other, a culture of respect and collaboration takes root. This leads to improved teamwork, enhanced communication, and a sense of unity. When team members genuinely care about each other’s well-being, they are more likely to offer assistance, share knowledge, and celebrate each other’s successes.
Super friendliness can also have a positive impact on employee morale and job satisfaction. When employees feel valued and appreciated, their motivation to excel increases. This translates into higher productivity, lower turnover rates, and a stronger company reputation as a great place to work.
External Perceptions and Customer Loyalty
Customers are drawn to businesses that make them feel special, understood, and valued. Super friendliness transforms customer interactions into memorable experiences. When customers encounter super friendliness, they are more likely to return for repeat business and recommend the company to others.
In the age of social media and online reviews, positive experiences can quickly become viral, leading to increased brand visibility and credibility. Moreover, super friendliness can be a key differentiator in a saturated market, setting a company apart from its competitors.
Navigating Challenges with Super Friendliness
Adopting super friendliness as a corporate value doesn’t mean avoiding tough conversations or glossing over problems. On the contrary, being super friendly involves addressing issues with honesty, respect, and a commitment to finding solutions. When conflicts are approached with super friendliness, the focus shifts from assigning blame to collaborative problem-solving. TRC-Parus has the corporate value of being straight up to balance things.
It is important to strike a balance. Being super friendly doesn’t mean sacrificing boundaries or compromising values. Authenticity is key; super friendliness should arise from genuine intentions rather than being forced or insincere.
Leading by Example
For super friendliness to thrive as a corporate value, it must be championed from the top down. Leaders and executives serve as role models, setting the tone for how super friendliness is integrated into daily operations. When employees witness their leaders embodying the value of super friendliness, it becomes ingrained in the company culture.
